Here’s why the retailers should make a dedicated mobile app their ultimate choice

In today’s world, having a mobile app isn’t just a good idea—it’s a must for retailers. With people glued to their smartphones, the need for a solid mobile app is more important than ever. The way mobile apps have changed how we use digital devices is incredible, and this trend is only growing.

As more people turn to mobile apps, desktop browsing is becoming less popular. Retailers have noticed this and are eager to jump on board, but some are still unsure whether to focus on building a mobile website or a mobile app. This post will show you why having a mobile app is the smarter move to engage with your customers and grow your brand.

The Changing World of Retail

Mobile apps have completely transformed the retail world. In fact, mobile shopping is growing so fast that by the end of 2024, nearly 73% of all online sales are expected to come from mobile devices. Just a few years ago, mobile shopping made up less than half of that!

According to a recent survey by Cisco, about 65% of shoppers prefer using retailer apps because they find them more convenient and personal than mobile websites. This shows that mobile apps are no longer a trend—they’re becoming the future of shopping.

Better Customer Experience

Today’s shoppers want more than just a basic online store—they want an easy and enjoyable experience. With a mobile app, you can create a shopping experience that’s personalized to each customer. Thanks to technologies like AI (Artificial Intelligence), apps can offer smart recommendations and even predict what products customers will want next.

In 2024, contextual shopping is the big trend. This means apps are getting smarter, giving customers exactly what they’re looking for in real-time. If your retail business wants to keep up with these growing expectations, a mobile app is the way to go.

Loyalty Programs and Easy Payments

Mobile apps aren’t just about shopping convenience—they can also offer fun perks like loyalty programs. These programs reward your repeat customers with points, discounts, or special offers, making them more likely to keep coming back. Plus, with mobile payments becoming super easy, customers can check out quickly without any hassle.

In 2024, many apps are using AI-powered loyalty programs, which create personalized rewards for each user based on their shopping habits. Imagine offering your loyal customers special deals right when they’re most likely to make a purchase—it’s a win-win for both you and them!

Smarter Business Decisions with Data

Mobile apps provide retailers with valuable insights into how their customers shop. By analyzing this data, you can make better decisions about what products to stock, when to run sales, and how to improve the overall shopping experience.

In 2024, predictive analytics will be a game-changer for retail apps. This tool helps businesses predict what customers will want in the future, so you can tailor your marketing and product offerings to meet their needs before they even ask!

Boost Your Online Presence

As more people turn to mobile shopping, it’s essential for retailers to have both a mobile-friendly website and a dedicated mobile app. While both are important, apps offer extra features that keep customers coming back, like push notifications (which remind users of deals) and the ability to shop even when they’re offline.

In 2024, apps also help retailers provide a seamless experience across different channels—whether it’s online, in-store, or through social media. A mobile app makes sure customers stay connected to your brand wherever they are.

Mobile apps are the future of retail, offering personalized shopping, boosting customer loyalty, and giving you the data you need to make smart business decisions. If you’re a retailer looking to grow your customer base and stay ahead of the competition, investing in a mobile app is the way to go.

At Spaculus, we can help you create a high-quality mobile app that fits your business needs. Let’s chat about your next project and take your retail business to the next level with a custom mobile app!