LinkedIn Tests Premium Company Pages with AI Content Creation
- Apr 16, 2024
- 3 Mins read
- Category: AI, Business, Social
LinkedIn — the social platform that targets the working world — has quietly started testing another way to boost its revenues, this time with a new service for small and medium businesses. Spaculus Software has learned and confirmed that it is working on a new LinkedIn Premium Company Page subscription, which — for fees that appear to be as steep as $99/month — will include AI to write content and new tools to grow follower counts, among other features to raise the profiles of the company using them.
The move is significant because it underscores how Microsoft-owned LinkedIn continues to diversify its business model — while also trying to make itself more useful overall. For years LinkedIn has been the butt of many a joke about how it can feel like a cesspool of shameless self-promotion, or (cue nervous laughter) creepy when you realize the amount of data it can gather about what you do on there.
But as others have pointed out, LinkedIn has a prime opportunity right now. With so many changes underfoot on other social platforms and search engines — where advertising and other algorithms dictate what users discover, and where disinformation runs riot — LinkedIn has been looking to carve out a safer space, a place to have a social profile of record for the professionals and prosumers out there.
LinkedIn quietly started to post information describing its new Premium Company Page six days ago. The posts got almost no notice, but we stumbled on it ourselves, and it seems a marketing consultant did, too.
“We’re always exploring new ways to enhance our customers’ experience and assist them in achieving their business goals. Currently, we’re testing a new offering with small-to-medium business customers, called Premium Company Page, which is designed to help them attract customers, build credibility, and stand out to their audience. We look forward to sharing more soon,” said Suzi Owens, senior director of communications at LinkedIn, in a statement.
Pricing for premium company pages is not immediately disclosed, but it appears admins of pages that are eligible for it can see it. This Social Marketing consultant notes that the fees start at $99.99 per month per Page, reduced to $839.88 per Page for an annual subscription.
Those features thus far include:
Custom call-to-action (CTA) button – Brands will be able to choose a custom name for the CTA button displayed on their page, which will link through to whatever URL they choose.
Who’s Visited My Page – Like Premium individual members, Company Pages will also be able to get a listing of people who’ve visited their presence, as opposed to only demographic overviews for regular company pages.
Custom testimonial – Premium Company Pages will be able to feature a testimonial or quote from a client, as well as an optional image at the top of your LinkedIn Page
AI-powered post-writing assistance – The tool, LinkedIn says, is designed to help you compose a first draft of your Company Page updates, which you can then refine. But many will no doubt use this to create updates for them.
Auto-invite engaged members to follow your Page – People who engage with your company content will be automatically invited to follow your page, helping you grow your audience with less effort.
A LinkedIn Premium logo on your Page – Finally, you’ll get an icon, like a checkmark, to display that you are a LinkedIn Premium page.
Last but not least, with LinkedIn big on verification lately, a Page can get a golden badge with a premium subscription.
