Mobile Apps for a Startup Business – How Important It Is?

Startups are entering the market with unprecedented speed as the global financial landscape continues its shift. Young entrepreneurs often aim to achieve rapid growth in their business, and are motivated by this desire. Startups face more challenges than established businesses. They must contend with intense competition on the market, build customer loyalty and establish business value.

Startups face a number of challenges, including engaging and connecting with their target audience in a short period of time, capturing their attention, and gaining their trust. To achieve a high return on investment, you need to go beyond the traditional methods. You also need a new perspective and a unique approach. A mobile app is one of the best tools to achieve this.

In today’s tech-driven world, mobile apps have become revolutionary in engaging customers and spreading business awareness. With people spending an average of 4.8 hours per day on their smartphones, it’s clear that building a mobile app is one of the best ways to reach your audience.

Why Mobile Apps Are Essential for Startups

1. Mobile Is Where People Are

Mobility is now an integral part of daily life. It’s hard to imagine a day without a smartphone. People rely on their mobile devices for everything from information and inquiries to travel bookings, e-commerce purchases, and social media engagement. In fact, 90% of mobile time is spent on apps (Statista, 2024). This reliance on mobile devices presents a significant opportunity for startups to engage with customers through mobile apps, fueling online branding activities and driving customer engagement.

2. Users Welcome Creativity and Ease of Access

Creating a mobile app means aligning your marketing strategy with trends that users are eager to adopt. Mobile users seek products and services that are easily accessible through their smartphones. For startups, capturing the attention of mobile users should be a primary goal. Delaying the development of a mobile app could mean missing out on a significant portion of the market. Research shows that 57% of all digital media usage comes from mobile apps (Comscore, 2024), underscoring the importance of having a mobile presence.

3. Mobile Apps Are Cost-Effective

Many startups mistakenly believe that developing a mobile app is costly and that a responsive website will suffice. However, the benefits of a mobile app can easily surpass the initial investment. Mobile apps are a cost-effective way to connect with specific customers who seek brands that are smart, accessible, and trendy. With over 3.8 billion smartphone users worldwide (Statista, 2024), developing a mobile app is a powerful tool for reaching a broader audience and driving engagement.

4. Mobile Apps Enhance Visibility and Perception

Surprisingly, customers often perceive businesses with mobile apps as more credible and successful. Mobile apps contribute to the psychological appeal of a brand, making it appear more professional and trustworthy. A mobile app increases visibility among the online crowd, helping your startup stand out and appear larger than it is. According to Clutch (2023), 42% of small businesses already have a mobile app, and this number is expected to grow as more startups recognize the value of mobile presence.

5. Apps Amplify Customer Loyalty

A mobile app offers a unique opportunity for startups to build customer loyalty. The responses you receive from customers depend on how useful and engaging your app is. A well-designed app with handy information, attractive features, and easy navigation can create a positive experience for users. Over time, as customers find value in your app, they develop loyalty to your brand. Research by Apptentive (2024) shows that loyal customers are five times more likely to repurchase and four times more likely to refer your brand to others.

6. Mobile Apps Facilitate Rapid Engagement

A mobile app can serve as a powerful tool for rapid customer engagement. It fulfills multiple purposes, from providing user accounts, purchase options, and pricing information to delivering news feeds, messages, and search functionalities. By adding features that deliver valuable information and business messages in a way that resonates with customers, your app can drive higher engagement without being intrusive. Organizing in-app activities can further enhance user interaction, with in-app messages resulting in a 3x higher engagement rate compared to push notifications (Leanplum, 2024).

7. Your Mobile App Is a Data Center

A mobile app not only enables you to conduct all your marketing activities in one place but also helps you learn more about your customers in real-time. Without extra hassle, an app provides a substantial platform for tracking and collecting user data, such as actions, preferences, frequent visits, and interests. By capturing this data, you can build a strong strategy to deliver personalized services and improve user experience. Personalized app experiences lead to a 20% increase in conversions (Epsilon, 2024), making data-driven strategies crucial for startup success.

8. A Mobile App Gives You a Competitive Edge

In a competitive market, having a mobile app can give your startup a significant advantage. While many businesses are still hesitant to invest in mobile apps, those that do are better positioned to stand out. Your app can present your brand in a brighter spotlight, helping you build an impressive reputation among potential customers and stay ahead of the competition. According to GoodFirms (2023), 62% of businesses believe that having a mobile app is a key factor in gaining a competitive advantage.

Conclusion

All the benefits of building a mobile app for a startup demonstrate how valuable this investment can be. Whether you have just launched your startup or are about to, a mobile app can have a profound impact on mobile-savvy customers.

If you’re ready to develop a highly effective, functional mobile app, consider discussing your project with Spaculus Software, one of India’s leading IT development companies. We support clients from inception to launch, helping create world-class apps that drive success for startups.